Key Challenges and Rivals For WhatsApp Payment
Who doesn’t know about WhatsApp? Almost every person with a smartphone uses it to connect with friends and colleagues. But, this time the WhatsApp is in the news not as a social app but as a payments app. Facebook has now decided to roll out payments feature in WhatsApp for everyone. Note that it has been testing this feature as a beta in 1 million selected smartphones for a while. Facebook is the parent company of WhatsApp.
WhatsApp will use BHIM UPI (Unified Payment Interface) to allow users to send person-to-person payments. But there is a big question for WhatsApp? Will this move be successful? Because the payments field is already crowded with so many great apps like BHIM, PhonePe, Tez etc. In this post, we are going to talk about what are the key challenges.
WhatsApp is known to be a fast, light-weight and feature-rich social-messaging app. But it wasn’t earning revenues with its social messaging model. Perhaps that’s why its creators sold it to Facebook. And to be honest, Mark Zuckerberg knows very well that how to earn money from nothing. When he launched Facebook, everyone was saying that this project would earn nothing. But, you all know where Facebook is now.
Same was the case for WhatsApp too. When Facebook bought WhatsApp, everyone was sure that Mark would modify its features to earn money through it. And now it is confirmed in the form of payments feature.
WhatsApp will offer in-chat payments, unlike other payment specific apps who offer payment as their key feature. The key feature of WhatsApp will continue to be the social messaging. Payments feature will be added as an add-on feature. And you will be able to send and receive payments just from WhatsApp chat interface. You can also request money on the chat interface from the person you are chatting with.
Steps to use WhatsApp Payments:
- Launch WhatsApp and go to settings.
- Tap on Payments option to start the activation process.
- WhatsApp will then use your number to check the linked bank accounts.
- Note that, WhatsApp uses the same number that you linked with WhatsApp.
- Tap on the bank account that you want to link with WhatsApp and done. Now you can send money to your friends using WhatsApp.